The Lincoln Motion Picture Company | A Tribute to Excellence in Race Cinema Case Study.

The Lincoln Motion Picture Company | A Tribute to Excellence in Race Cinema celebrates the contributions of African-Americans to early 20th-century filmmaking and aims to counter the misrepresentation and negative stereotypes prevalent at the time. Formed in 1916, the company sought to provide a platform for African-American men and women in the film industry, and this case study explores the significance and impact of their work.

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The objective of this case study is to measure the impact and highlight the unique features of The Lincoln Motion Picture Company exhibition. It aims to showcase the historical significance of the company and its role in promoting African-American representation in early race cinema.

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The case study employed a combination of primary and secondary research methods. Extensive archival research was conducted, involving the collection and analysis of photographs, articles, newspaper clippings, advertisements, telegrams, invoices, receipts, and other authentic documents. Interviews were conducted with family members of key figures associated with the company to gather insights and personal accounts. Visitor surveys and feedback were also collected to gauge the exhibition’s effectiveness in educating and engaging audiences.

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Historical Significance: The exhibition effectively conveyed the historical significance of The Lincoln Motion Picture Company as a pioneering force in African-American cinema during the early 20th century. Through the use of visual materials and archival documents, visitors gained a deeper understanding of the company’s impact on race cinema and its contributions to countering negative stereotypes.

Visitor Engagement: Survey results indicated high levels of visitor satisfaction, with 96% expressing an increased appreciation for the achievements and challenges faced by African-Americans in early film production. Visitors praised the exhibition’s comprehensive collection of visuals and its ability to tell a compelling narrative of resilience and artistic excellence.

Educational Impact: The exhibition successfully educated audiences about the importance of representation and the struggles faced by African-American filmmakers in a racially segregated society. Visitors reported a greater understanding of the cultural and historical significance of race cinema and its lasting impact on the film industry.

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The exhibition was implemented through meticulous curation and collaboration with archival sources, museums, and cultural institutions. Challenges were encountered in sourcing and preserving authentic materials from The Lincoln Motion Picture Company’s era, as well as ensuring accurate representation of the historical context. However, through partnerships and dedicated research efforts, these challenges were overcome. The exhibition was promoted through targeted marketing campaigns, including collaborations with local community organizations, film festivals, and educational institutions.


The Lincoln Motion Picture Company | A Tribute to Excellence in Race Cinema exhibition had a significant impact in showcasing the historical contributions of African-Americans to early race cinema. It effectively educated and engaged audiences, highlighting the challenges faced by African-American filmmakers and celebrating their artistic excellence. Key takeaways from this case study include the importance of preserving and promoting underrepresented voices in film history, the power of visual storytelling in creating meaningful exhibitions, and the role of historical exhibitions in promoting cultural understanding.

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Notes from Curator.

During the mock strategy session, stakeholders discussed strategies to maximize the exhibition’s reach and impact. They identified the target audience, including film enthusiasts, history buffs, students, and individuals interested in African-American culture and representation. The session focused on developing a comprehensive marketing plan, including digital advertising, partnerships with film festivals, collaborations with educational institutions, and targeted outreach to local communities. The team also discussed the potential for panel discussions, film screenings, and educational workshops to further engage visitors. The session concluded with an action plan outlining specific tasks, timelines, and responsibilities to ensure a successful implementation and promotion of the exhibition.